SEM IS A SUCCESSFUL SALES CHANNEL
Search engine marketing is in addition to search engine optimization another valuable tool to extend your sales channel in combination with SEO.
Generate qualified traffic for your Website
Search engine marketing is a paid form of online advertising usually based on a Cost-Per-Click basis for booked keywords.
How does it work?
- If a user searches for a keyword you have booked the Ad is shown at the top of the page.
- The Ad consists of a header, text and a link to the destination
- The Ads position is defined by bye different categories such as relevance, click-through-rate, bid management and the landing page’s quality. Click-through-rate describes the actual amount of clicks in comparison to the number of times the ad was shown
- Payments are made based on actual clicks (so called pay-per-click system). This means that you just pay for actual clicks made by users.
- You decide on the budget.
What we can do for you
Managing the costs of a campaign and keeping it up to date can be a burden. You need a good pay per click system. A team of specialists will help you define your goals und develop an individual concept that is updated and optimized on a daily basis.
We are there to take the load of your shoulders and make sure your website is visited by qualified users.
We focus on the following aspects:
- Strategic counseling, conception and execution of a SEM-campaign concentrating on distribution
- Developing and arranging campaign goals and budgets
- Analyzing the search frequency of relevant keywords for the amount of clicks and prices
- Google, Yahoo and MIVA campaigns
- Data Mining, environment - and keyword research
- Developing, displaying and optimizing Ads
- Choosing the optimal landing page and developing deep link concepts
- Campaign maintenance and continuous keyword- and click price adjustments
- Efficiency optimization and ROI-Tracking
- Continuous individual reporting
- Regular evaluation of data such as search volume and activity
